[deleted]

From the AHFP 10K:

Grass Roots Marketing Plans

The Company does not envision funding a complex media campaign or other costly selling techniques. The product itself has excellent word-of-mouth cache and can be grown successfully like other new luxury brands such as Belvedere Vodka, Viking Cooking Ranges, Calloway Golf Clubs and Kendall-Jackson Wines, to name a few. Select editorial coverage and other free media placement ads will be used to expand awareness of the Artisanal Premium Cheese brand with consumers having an immediate distribution outlet and product access through the Companys website. The Company has made in-roads with other web-based merchandisers, such as wine retailers, to cross promote websites through exchanges of advertising allowances. To further increase sales, search engine refinements have been undertaken with respect to the existing website www.artisanalcheese.com -- and the Company has expanded its distribution of the its print catalogue. In August 2008 the Company launched a new website.
 
originally posted by Cole Kendall:
Inspire by Kendall-Jackson WinesFrom the AHFP 10K:

Grass Roots Marketing Plans

The Company does not envision funding a complex media campaign or other costly selling techniques. The product itself has excellent word-of-mouth cache and can be grown successfully like other new luxury brands such as Belvedere Vodka, Viking Cooking Ranges, Calloway Golf Clubs and Kendall-Jackson Wines, to name a few. Select editorial coverage and other free media placement ads will be used to expand awareness of the Artisanal Premium Cheese brand with consumers having an immediate distribution outlet and product access through the Companys website. The Company has made in-roads with other web-based merchandisers, such as wine retailers, to cross promote websites through exchanges of advertising allowances. To further increase sales, search engine refinements have been undertaken with respect to the existing website www.artisanalcheese.com -- and the Company has expanded its distribution of the its print catalogue. In August 2008 the Company launched a new website.
Click to expand...

Very odd.
Where is this company based and what is their language? It resembles English.
 
Our inclination was the same as Scott's, but Cole's contribution is interesting enough to preserve the thread unless the next 3 votes we receive are to kill it.

Regrettably, this will be Darrick's last contribution to Wine disorder.
 
I'm most intrigued by the new-to-me information that chefs pair cheese with wine and beer(s) with the help of a clock. There's so much exciting newness in that one sentence that I'm giddy with Hormelian excitement.
 
You must log in or register to reply here.
Back
Top