Favorite Winery Mission Statement?

originally posted by Chris Coad:
One would assume a winemaker would be quite used to pouring his or her wines for a vast spectrum of people, and would be rather inured to the critical responses of someone who has no real, tangible effect on their business, assuming of course that someone isn't a personal friend or other valued confidante. It's their job, after all, not mine, and if they have performance anxiety over so simple a task it might well be that they're in the wrong business.
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Huh? How can the person who has put his knowledge and skill and judgment into the making of a final result, i.e. wine, not feel more implicated than someone standing there taking a drink? Your vision is funhouse-like!

Also, the job of winemaking would seem not to have at its center the capacity to guide tasting sessions.

Though I have often marveled at the fact that winemakers are called upon to be farmers, quasi-chemists and then salespeople. So odd.

being scrutinized in the act of appreciation tends to change the nature of said act from a solo appreciatory into an interactive performative act.
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But if the presumed "been there, done that" winemaker, inured to any and all emotional echoes from the tastings of average tasters (or even above average tasters), really has been through it so often as to make it banal and rote, he might not even be scrutinizing you!

Watch out with your constructs.
 
Mission Mountain Winery says:
"Deck the Halls and Fill those Stockings!"

Mission Wines says:
"We are committed to exposing our customers to new and interesting wines that are outstanding examples of grape variety, place and style."

Mission Estate Winery says:
"There can be few places associated with the development of New Zealand wine that has such unique historical significance as Mission Estate Winery"

Mission Point Winery says:
Mission Point Winery is rooted in the laid-back lifestyle of Californias Central Coast.

Wineries of Old Mission Peninsula says:
"Visit our renowned wine trail today!"

I'll let you know if I come across any more Mission statements.
 
Jay, you have a new career in the making! Think of how much free wine you'd get as payment that you could drink or...er..give away to your worst enemy.

One small suggestion. For Mission Wines, using 'varietal' rather than 'variety' just seems so much more right. Makes it sound classier, no? (insert spewing emoticon)
 
originally posted by Larry Stein:
Jay, you have a new career in the making! Think of how much free wine you'd get as payment that you could drink or...er..give away to your worst enemy.

One small suggestion. For Mission Wines, using 'varietal' rather than 'variety' just seems so much more right. Makes it sound classier, no? (insert spewing emoticon)
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You think I wrote these? I'm flattered that you credit me with so much marketing brilliance but I am merely a humble computer guy who would not aspire to such heights. But feel free to pass your suggestion on to http://www.missionwines.com/

Personally I'd be nervous about communicating with someone who is "committed to exposing their customers" but you might be willing to risk it.
 
It seemed so Coad-like that I thought you were channeling him.

Exposing the customers goes right back to Steve Edmunds' new slogan.
 
originally posted by Larry Stein:
It seemed so Coad-like that I thought you were channeling him.

Exposing the customers goes right back to Steve Edmunds' new slogan.
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But Chris doesn't make anything up either. He just records everything verbatim.

I sort of like Mission Point winery saying that they are "rooted" in something. I hope they did it on purpose.
 
You mean people actually say those things? What am I doing in a place that fosters such activity? How did I get here? (can only happen once in a lifetime...)
 
Here are a few I haven't seen but seem to capture the actual missions behind the wines:

"Heavy bottles are the core of our philosophy."

"We don't drink the stuff, so you have to!"

"We take the fun out of wine one new-oak barrel at a time."

"Why trust nature when you have enzymes?"

"We create wine for people who grew up watching cartoons."

"What's missing in our wines, we try to make up for with our spectacular tasting room."
 
originally posted by Scott Kraft:
Here are a few I haven't seen but seem to capture the actual missions behind the wines:

..."We create wine for people who grew up watching cartoons."
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I think the standard line is "We create wine for people who grew up drinking sugary cola drinks."

Otherwise, spot on.
 
originally posted by Scott Kraft:
Here are a few I haven't seen but seem to capture the actual missions behind the wines:

"Heavy bottles are the core of our philosophy."

"We don't drink the stuff, so you have to!"

"We take the fun out of wine one new-oak barrel at a time."

"Why trust nature when you have enzymes?"

"We create wine for people who grew up watching cartoons."

"What's missing in our wines, we try to make up for with our spectacular tasting room."
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"Our wines are better because they have three breasts!"
 
Huh? How can the person who has put his knowledge and skill and judgment into the making of a final result, i.e. wine, not feel more implicated than someone standing there taking a drink? Your vision is funhouse-like!
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That may well be, but it's mine and it's precious. Yours may, and clearly does, differ.

Back in the salad days of my employment I sometimes played tour-guide to herds of semi-enthusiastic, sometimes-eager students from various graphic arts schools or organizations. Some were polite, some thoughtful, some clueless, some seemed to feel it was their job to show off how much they knew and would eagerly cast aspersions on things I told them and call my methods and final product into question. By your curious standard I would feel more implicated than they in this situation? Nah, not so much, despite my then-job not having at its center the capacity to guide tour groups.

But if the presumed "been there, done that" winemaker, inured to any and all emotional echoes from the tastings of average tasters (or even above average tasters), really has been through it so often as to make it banal and rote, he might not even be scrutinizing you!

Watch out with your constructs.
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I don't see how scrutiny changes the equation. My "constructs" concern me, not them. [nb: If we're just going to be making caricatures of one another's points, please feel free to insert a sentence of your own devising here describing a winemaker breaking down in tears and tearing her hair in anguish at her inability to produce the requisite joy from the guy in the floppy hat.]
 
originally posted by Chris Coad:
originally posted by Scott Kraft:


"We create wine for people who grew up watching cartoons."
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In other words, everybody except a handful of Luddites and malcontents? Genius!
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How about "Our wines were created by people who were inspired watching Klunk in Dastardly and Muttley in Their Flying Machines"?
 
originally posted by Jay Miller:
originally posted by Chris Coad:
originally posted by Scott Kraft:


"We create wine for people who grew up watching cartoons."
Click to expand...

In other words, everybody except a handful of Luddites and malcontents? Genius!
Click to expand...

How about "Our wines were created by people who were inspired watching Klunk in Dastardly and Muttley in Their Flying Machines"?
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I only drink wine specifically made for discriminating viewers of Here Comes the Grump.
 
originally posted by Scott Kraft:
"We create wine for people who grew up watching cartoons."
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I'm fairly sure that it wont shock anyone to learn that this includes me...
 
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