Marc Hanes
Marc Hanes
originally posted by Rahsaan:
originally posted by Jeff Grossman:
If nothing else, it is much easier today (than 30 years ago) to find wine-buying advice. Everyone can read a blurb on Instagram, only so many people in a day can talk to David Lillie. People may simply be able to do something to focus their curiosity now, whereas before they might have had to simply buy something (or, heaven forbid, do some reading).
Not sure about that. 30 years ago people were buying wine in person and could get advice from the retailer in store. It may not have been David Lillie levels of expertise, but (at least in places like Nyc) it was their neighborhood store and they could develop a relationship.
Not sure the average wine consumer really looks to IG, or knows what to make of that for their wine advice.
But then there are lots of segments we could dissect.
There is wine buying advice and then there's good (and consistent) wine buying advice. A greater sheer quantity of wine buying advice does not ineluctably lead to *better* wine buying advice. Could just as easily result in a lot of confusing white noise.
A guy who used to work with me also worked as an online "wine advisor" with Wine.com. He would interact real time with online customers. His wine knowledge was pretty basic. But he got good reviews from customers and superiors. That to me spotlights most wine advisors these days.
Also, a consideration is that most folks here live in urban areas (or have) with stores which employ knowledgeable staff. Not everyone does. Having that personal advising experience is actually fairly rare.
It's probably the case that for every Thatcher there's likely hundreds of other purveyors with the same online "reach" whose "curation" abilities are lacking. And, of course, Thatcher has limited stock on hand so if say 300 clients buy from him, 3,000 couldn't. Where do these potential customers go?
In terms of the curiosity question I don't think I am too dissimilar from many casual+ wine lovers. If I decide I like Loire Cabernet Franc and see a new producer and the price is right I will probably pull the trigger. I'm curious. Once in awhile I get bored with the same old stuff and decide to range further. Dao. Baden. Greece. South Africa. Hungary. Uruguay. Etc. Most of the time there I am flying blindly. But I draw upon X amount of years of consumption to try and increase chances of success. With the predictable middling results.
Confidence helps build curiosity. You know you like Zinfandel, you try a bunch of unknown producers. Your Zinfandel knowledge deepens, topic mastery. You gain confidence. So when you try, say, a Willamette Pinot Noir you sort of "know" they aren't all the same and the one first bottle may not be representative. You are more apt to try half a dozen before nearing a conclusion on whether or not you like the category. Good or bad, you feel more confident because here's another type of wine you have assessed firsthand. But this statement in turn leads to open questions of any individual's desire for depth of knowledge, topic mastery, new experiences per se, and so on. This is where we need Eden Mylunsch to provide a lengthy treatise tying together all the loose threads. Even if he has to pull some threads loose in order to retie them.