He's always a great read. Thanks to alice for the link.
"So winemakers are really confused, just when a revolution in social media is demanding clear, honest answers. More than ever, consumers have become inspired to love wine as the "one pure thing" unaltered by 20th century fiddling. The lack of straight talk from winemakers has spawned a whole generation of Internet piranhas who make a living devouring ill-prepared winemakers, the poor saps. These predators have learned they can trade on the public's growing fears of technology in winemaking's sacred ground. While wine lovers may not agree at all with these sensationalists, they can't help being drawn to their rhetoric."
Are those fins I see in the water around here?
"So winemakers are really confused, just when a revolution in social media is demanding clear, honest answers. More than ever, consumers have become inspired to love wine as the "one pure thing" unaltered by 20th century fiddling. The lack of straight talk from winemakers has spawned a whole generation of Internet piranhas who make a living devouring ill-prepared winemakers, the poor saps. These predators have learned they can trade on the public's growing fears of technology in winemaking's sacred ground. While wine lovers may not agree at all with these sensationalists, they can't help being drawn to their rhetoric."
Are those fins I see in the water around here?