Marc Hanes
Marc Hanes
I feel myself lucky as a consumer; to know enough about how wine is made and the folks who make it to be able to pick-out wines I enjoy, that will pair with food and that will age.
But that's sort of the crux of the matter, you *do* know how wine is made and more so how some specific wines are made. For most customers this is and will always be a black box, never to be opened. And, no doubt, most of this majority doesn't care so no harm, no foul. Winemaking is a for-profit venture, after all. However, it's for the knowledgeable wine consumer that there's most "peril" because...
having a choice is huge.
...And how does a consumer know when things have been mucked about if the producer does not hew to a *consistent* model of winemaking? Let's say I like Winery A and they make their 2002 as virginal as the fallen snow, their 2003 as virginal as the fallen snow, their 2004 manipulated, their 2005 as virginal as the fallen snow, their 2006 as virginal as the fallen snow, their 2007 manipulated. It's not like they are going to *say* on the label anything was different in 2004 and 2007. Am I to guess based on prior experience and/or suspicions? If the producer does not stay close to a consistent winemaking process we're back to guessing games and black boxes. As a consumer I'd rather have a subpar offering in the bottle that represents the vintage characteristics than something which better approximates the results of a stellar vintage.
It's nice that the winery was able to make money off of their 2004 and 2007 vintages but one might argue that there is now less trust in the producer-customer relationship because the customer is in the dark about what happened when.
So, the winemaker has a choice? But at what final cost?
In this day and age of marketing wines as natural, organic, blah, blah, blah, the issue of consistency and trust is likely to become more acute. To the 27 people in the world who really give a shit. Like I said before, it's a business waaaaay before any other aspect so no sense making mountains out of molehills.