Even my tongue-in-cheek comments are taken by VLM as taking the bait. Oh well.
Let's see now. Slightly seriously...
We are talking about the birthplace of monastrell, rechristened mourvdre or mataro or whatnot in other parts of the world where they now consider it a great grape variety. Also, slightly to the north, the birthplace of bobal, a much less well-known and less distinguished variety with a little rusticity and spiky tannins but good fruit, good freshness and good aging potential.
We are talking about a place that's 820 miles south of Chinon and 700 miles south of Condrieu - and just 250 miles north of Oran, Algeria. Harsh terroir - 8 to 10 inches of rain a year, very poor soils, temperatures in the 90s/100s throughout July and August, the most sunshine hours per year just about anywhere in the world. But the altitude (vineyards up to 3,000 feet) and the low nighttime temperatures (today, at 7 AM, it was 51 F in Jumilla, 45 F in the higher vineyards - and it will reach 98), and indeed those poor, brown 'graves' soils on a solid limestone base provide some interesting viticultural conditions. That's why wine has been made here since the Antiquity and, they say, revered in classic Rome.
Obviously, this is an entirely different viticultural world, one that will naturally produce richer, more powerful, more concentrated red wines with no need for spoofulation. Concentrating devices such as reverse osmosis gear are unknown in local wineries. This style is what it is - the product of the viticultural environment. It's useless to even pop one bottle from this neck of the woods (BTW - not that there are that many woods around...) if one isn't interested in anything that isn't light, a little tart, reflecting the misty, rainy days of summer on the Loire (where it's been raining most of this July - fortunately improving now, it seems) or in the high valleys of the Jura. This is wine from the south. We can't help it. It's not as light and refined. It's broader, palate-coating, tasty and rather extroverted.
Of course, there's been a local form of spoofulation recently under the guise of a clumsy use of nouveau-riche, new French oak barrels. (New oak, contrary to some misconceptions, is a great winemaking tool, very useful because of its unique micro-oxygenation capability in making truly fine, long-lived red wines from tannic grape varieties, in which it shouldn't feature prominently at all after a few years, if used competently - but that's another subject and I'll leave it at that.) Also some overripeness, but rarely: it's almost impossible to have overripe monastrell because this is a very late-maturing variety. (In Jumilla, they usually start harvesting at least two weeks later than in the northerly Cte Rtie. They often have to finish their harvest in a hurry because those rare, and precious, late October rains hit them hard.)
For anyone with enough of an open mind and an interest in good wine - in all types of good wine - the potential is intriguing. With huge, bulk wine-producing, industrial wineries dominating the region until the 1990s, there wasn't much else than 'potential' to expect... But I believe we've just moved from the 'potential' to the 'reality' phase, as after five years or so all competent growers amid the new generation of small producers learn to correct mistakes and refine their art. It's interesting, for instance, to see Jos Mara Vicente, at Casa Castillo, now using exclusively large-sized barrels (300 to 500 l), or Sbastien Boudon, at Heretat de Cesilia, working with varietal blends to enhance complexity.
As avoiding dilution and tartness is a big concern for growers in the cold north, preserving as much elegance as possible in those powerful wines is the main concern in southeastern Spain. Some are getting there.
Are these wines 'porty', as Joel contends? He's entitled to his opinion, of course, even though I think he's wrong ("chances are it's baked, plummy, jammy, and alcoholic with variable levels of extraction and opacity being the main differences between the wines"). However, Joel, what I find disingenuous from you is misquoting Josh Raynolds' notes in Steve Tanzer's International Wine Cellar! Here are his real tasting notes on the 2005 Mira Salinas, in the current issue of IWC:
2005 Bodegas Sierra Salinas Casa Mira Alicante
Glass-staining ruby color. Ripe cherry and blackberry aromas are complemented by smoked meat, anise and baking spices. Broad and concentrated, with sweet red and dark berry flavors, a velvety texture and slow-building tannins. Becomes spicier on the finish, which delivers a whiplash of fresh cherry.
Not exactly 'porty'... Then again - what's 'porty'? Over-alcoholic? The better wines from southeastern Spain have between 14 and 15 alcohol, but their structure and stuffing are such that they usually carry it well and are far less 'capiteux', as the French say, or give much less of a burning impression, than, say, most 14 Chteauneuf-du-Pape wines.
Is 'porty' akin to showing that the grapes grew under an unyielding sun, as indeed Port wine grapes do? Well, that's an almost inevitable feature, of course. It happens to most Duero/Douro wines in Spain and Portugal too. Constant Bourquin, the Swiss wine writer who founded the International Wine Academy, exclaimed when he first tasted Vega Sicilia some 50 years ago: "Mais c'est du porto sec!". Yet, these 'dry Ports' are also, at their best, capable of showing terroir, complexity and a bit of elegance. Not as much as a Bourgueil, possibly, but then each wine has its own virtues.