Self promotion/criticism

Florida Jim

Florida Jim
Disclaimer: I am intimately involved with Bevan Cellars (although not financially) and am the winemaker and co-owner of Cowan Cellars. I realize that most winemakers dont do on the board posts regarding their own wines but thats a mold that deserves breaking, IMO, so there you are. Besides, readership here is sufficiently experienced that one can weight my words accordingly.

2008 Bevan Cellars, Cabernet blend (barrel sample):
The cabernet franc that is part of the blend lifts the fruit and cancels out some of the new oak smells and flavors. It still does not lack for oak influence. The textures are very supple and the overall impression is that, even when blending in the glass from the different barrels, the wine will be seamless and integrated.

2008 Bevan Cellars, Merlot (barrel sample):
The triage and bleed on this wine are simply ridiculous only about 30% of the original fruit and juice made the cut. If one wants to learn what merlot can do in Napa Valley, this is the wine to try. A big wine but not in the least unbalanced, very concentrated and texturally smooth with great sustain. It is still very vibrant and youthful and could use a bit of barrel time to meld.

2007 Bevan Cellars, Cabernet Sauvignon Showkett Vnyd.:
Powerfully flavored and scented, excellent balance and textures and good length. A fruit bomb wine but not without nuance.

2007 Bevan Cellars, Syrah Drystack Vnyd.:
Huge wine so black it seems to suck light into it. The wood, which is all new, is almost entirely incorporated and the texture is chewy. Many years to peak but showing this style well now.

Bevan Cellars wines are hallmarked by extremely supple and silky textures; where it seems that the tannins are sweet and well-integrated and the fruit concentration lends to the mouth feel. Although Napa cabernet is not my personal preference and therefore, my experience limited, I do not know of another maker that emphasizes texture to this degree.

2008 Cowan Cellars, Syrah Drystack Vinyd. (barrel sample):
As yet unformed; showing more complexity than the previous vintage but less integration and lighter, more intricate aromatics. Perhaps too early to say, but I think this will fit my personal style requirements better than the 2007; its bright, graceful, and intellectually stimulating.
(Aside: I did not like this wine when it came out of the press but 9 months in barrel have been good to it and I can begin to see this as a more complete wine.)

2008 Cowan Cellars, Skin-fermented Sauvignon Blanc Silver Pines Vnyd. (barrel sample):
Smells like Sancerre; acidic and angular in the mouth with some very earthy/stony/funky flavors and a touch of bitterness. The tannins are evident but not intrusive and the wine has retained its bright yellow color (we did not use an oxidative regimen during fermentation). It has softened and become more flavorful since last tasting (3 months ago) but it needs a lot more time in barrel. Im not sure where this is headed and Im not sure I like it.

2007 Cowan Cellars, Syrah Drystack Vnyd.:
A different clonal selection than the 2008 vintage, this wine is very aromatic mostly purple scents like lavender and violet; straight-forward in the mouth but pretty and focused in much the same manner as the nose; good length. I am pleased with this; sort of the Beaujolais of syrah (Moulin-a-Vent, if you will) and very easy to drink.
(Aside: it now appears that our efforts to get this vintage labeled and sold will not be successful. Diane and I have discussed it and I believe we will not offer the wine for sale but rather drink it and use it as samples. There is very little of it and rather than try anymore of a dance with the labeling authorities, we think it would be nice PR to use it for tastings and give it to friends and those folks who have shown an interest in our wines.)

For those unfamiliar with our wines, we do not use new oak, make every effort to keep our wines below 14% alcohol and use natural methods of vinification.

Best, Jim
 
Jim, since you're not going to be selling the '07 Syrah, any chance you could be persuaded to bring some to the Orange Sunshine jeebus? I'd love to try it. Thanks!
 
I never post tasting notes on wines where I know the winemakers or the owners of said winery. Since I've lived in the Napa valley for over 17 years I just know I couldn't possibly be unbiased with descriptions of too many wines in this area including Sonoma, Mendocino, etc.
 
Sorry to hear of your problems getting the '07 labeled, Jim. Given the small quantities you made, though, it may relieve you of quite a few headaches, too, given the response you've received to your mailing list invitation. For the record, how would you characterize the aspects of the '08 that make you prefer it to the '07? I must confess that your description of the '07 sounds mighty enticing to me.

Just askin'
Mark Lipton
 
Steve,
We'll talk. Its more my fault then anything else but its too much to bother with.

Lou,
I appreciate the position. I just happen to feel that I can be realatively straight-forward as this is not and never will be the way I make my living.

Mark,
I like the 2007 - alot.
But I think the 2008 will be more complex, more representative of the grape (in the French sense) and more appealing to the intellect. That may not be to everyone's liking but, for me, that is much closer to the "grail" then what we did in 2007.
It is always difficult to assess one's own product - still, I am seeing something in the 2008 that gives me more confidence that CA fruit can be more expressive and nuanced then I would have first thought. Steve's wines aside, there are very few producers here that make wine of interest and character - and fewer still that are unique. The 2008 vintage, to me, gives me hope that a singular wine is possible.
I should also say that there are so many committed producers that want nothing more than to make wine that is reflective of their soil - it is humbling and, at the same time, challenging. This shit ain't easy - whether it be from the strictly "can I do it" point of view or the "can it be commercially viable" point of view.
And I do not ever lose sight of the very real cost of doing business here.
Still, my vision is to do something no one else has or will do. To that end, I think the 2008 vintage will be closer than 2007.
Each will have its own proponents and opponents - I can't let that color my mission. I want a wine that is unlike any other - for better or worse. And I want it to live as an incarnation of syrah that is not without reference. I don't expect that to be easy or immediate - but I didn't do this to fail.
Best, Jim
 
originally posted by Florida Jim:

2007 Cowan Cellars, Syrah Drystack Vnyd.:
A different clonal selection than the 2008 vintage, this wine is very aromatic mostly purple scents like lavender and violet; straight-forward in the mouth but pretty and focused in much the same manner as the nose; good length. I am pleased with this; sort of the Beaujolais of syrah (Moulin-a-Vent, if you will) and very easy to drink.
(Aside: it now appears that our efforts to get this vintage labeled and sold will not be successful. Diane and I have discussed it and I believe we will not offer the wine for sale but rather drink it and use it as samples. There is very little of it and rather than try anymore of a dance with the labeling authorities, we think it would be nice PR to use it for tastings and give it to friends and those folks who have shown an interest in our wines.)

Ah, crap. I was one of the 50 on the mailing list. I was SO looking forward to doing the vulgar thing of starting a thread on the Squires board titled "Cowan Cellars Incoming" and then taunting everyone else who wasn't on the mailing list.
Damn.
 
Steve,
If you come visit we'll be sure to open a bottle for you.
Then you can say you're the only one who got to try it - as far as taunting goes, I'd say you'd be set.
Best, Jim
 
originally posted by Florida Jim:
Steve,
If you come visit we'll be sure to open a bottle for you.
Then you can say you're the only one who got to try it - as far as taunting goes, I'd say you'd be set.
Best, Jim

Until TomHill responds that he's been following you from the very start, Jim.

Mark Lipton
 
originally posted by MLipton:
originally posted by Florida Jim:
Steve,
If you come visit we'll be sure to open a bottle for you.
Then you can say you're the only one who got to try it - as far as taunting goes, I'd say you'd be set.
Best, Jim

Until TomHill responds that he's been following you from the very start, Jim.

Mark Lipton

Ahh, the pitfalls of trash talk.
Best, Jim
 
I realize that most winemakers dont do on the board posts regarding their own wines but thats a mold that deserves breaking, IMO, so there you are.

I understand that on some boards you can only talk about your own wines if you claim to have TB. I've never understood it myself.
 
Jim, Where will you be based? I'll be in Hbg next saturday, the 8th and the 9th, possible to hook up? And, how natural is natural vinification? thanks, Alice
 
I find Fla. Jim's deviousness in promoting wines that he doesn't intend to sell or isn't sure he likes to be especially troubling.

BEWARE THE TRICKSTER!!!
 
Jim generously brought a bottle of this to the Orange Sunshine jeebus (as well as the '08 Sauv Blanc for the orange wine flights). All I can say is it's a damn shame that this will never make it to market. Stylistically, it's in the same vein as ESJ. Well-balanced, good acidity, aroma and flavors just as Jim described above. I did detect a slight bacon note in the nose.

I thought it had more body than a typical Moulin-a-Vent, but that's picking nits.

Well done, Jim!
 
originally posted by Bwood:
I find Fla. Jim's deviousness in promoting wines that he doesn't intend to sell or isn't sure he likes to be especially troubling.

BEWARE THE TRICKSTER!!!

Hey, it's the best marketing of all: "I've got some wine, but you can't buy it"
"How do I get on the mailing list?" The mailing list is the easy part. Oh, you can get on, but you won't ever ever see a drop of this nectar reach your lips!

Ha, I love it. Insidious.
 
originally posted by MarkS:
originally posted by Bwood:
I find Fla. Jim's deviousness in promoting wines that he doesn't intend to sell or isn't sure he likes to be especially troubling.

BEWARE THE TRICKSTER!!!

Hey, it's the best marketing of all: "I've got some wine, but you can't buy it"
"How do I get on the mailing list?" The mailing list is the easy part. Oh, you can get on, but you won't ever ever see a drop of this nectar reach your lips!

Ha, I love it. Insidious.

For my next trick . . .
- sell it all in Asia
- make sangria with it
- let VLM market it through the Transluceny Report with a ridiculous mark-up
- force Coad to own an entire case and not write about it
- ?
You choose.
Best, Jim
 
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