I'd be more inclined to join a club where the wines were selected by Aldo Sohm than I would a club where Gannett's marketing research team decided which wines would be the least displeasing to the largest amount of potential club members.
There's money to be made in wine clubs, particularly given the availability of closeout bottles from all over the place. It makes it a little more difficult for winery-based clubs, but ultimately it will probably drive people to their local wine merchants so they won't have to delay their gratification on a monthly basis.
-Eden (waiting for the National Enquirer and Motor Trend wine clubs to be officially announced)