originally posted by MLipton:
You have to remember that Kermit is retailer as well as importer and that actually creates problems for him. KLWM can't undercut the distributors he deals with, so he's constrained to charge high retail prices to keep his importing business going. That's why you'll find his wines for substantially less at Premier Cru than you do in his own store.
Mark Lipton
Right, the Kermit shop doesn't sell at a uniquely lower pricing structure for the reason given.
That doesn't relate to my opinion about the retail price of the Gioielli. That's because what is quoted in the KLWM blog is the "frontline" retail price or MSRP for the Gioielli wines at all outlets. It's the final price when standard markups are taken by all levels of distribution. As the importer, KLWM determines that price when they set wholesale pricing. Importers in this situation have the discretionary power to control the price of the wine. They've obtained the rights to import it, it's now a "brand" of theirs and depending on their assessments and goals, they wholesale price as they see fit. They are not bound to only tack on a certain percentage to the cellar door price, they can choose to "test" the market with aggressive pricing, in the hope that good marketing will convince consumers to pay that price. In the blog post, you see the marketing at work. Unless the cost from the producer actually forced it, I think this is priced based on
what KLWM thinks they can get, and not just the standard markup from producer cost. That is their prerogative of course and if it sells through then they've succeeded. In a few months, if this is being discounted, then they miscalculated.
The relationship between KLWM and Premier Cru is, um, "complicated". PC isn't a regular KLWM outlet.
When you see a KLWM wine at PC, there are a number of possible reasons. For instance, there are times
when folks with KLWM allocations of something very special and rare like Coche Dury Corton Charlemagne flip their allocation at PC, sometimes PC gets a producer like Chevillon in Europe from a gray market source, and sometimes KLWM dumps things to PC to get it sold.