[deleted]

originally posted by Courtney Hays:
Help a Cal Poly Student!I am a Cal Poly State University student working on my senior project involving wine and online shopping. If you could please help me out by participating in my survey it would be much appreciated! The survey is completely anonymous and you will not be contacted about any follow up information. Thank you so much for your participation!

Click here to take survey

Feel free to ask any questions!
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How the fuck did you get approved by the politburo? Aux armes, citoyens!

Mark Lipton
 
Clearly this IS the politburo digging for self-incriminating responses. Long live the proletariat dictatorship and the glory of the KGB!
 
Hey now, what's with all the haters among the effete east coast liberal wine sippers here? It sounds like the joint should be called "Wine Distorter" or something.

I went to Cal Poly back when they didn't allow drinking on campus (Kennedy was the college pres then) and they wouldn't even talk much about viticulture because you know, it might lead to drinking or joining fraternities or something. But Owen Servatius was one hell of a business school instructor and I learned enough to get the hell outta business school and into something with a better future, like aromatherapy and aura-reckoning. But I still retain fond memories of being on the Cal Poly concert committee and dealing with a riot during a show or two and the school also had a top-level wrestling team and a decent football team that was good but was no Boise State (still not).

Anyways, nowadays their wine marketing program is pretty good- it's to Sonoma State's program what Fresno State's viticulture/enology education is to UC Davis. I've worked with a couple of the graduates and they're way easier to deal with than the "ooh, I wanna work in the wine business because I think it would be bitchin' to drink wine all day for a living" self-entitled twits coming out of the Sonoma State marketing program. Poly teaches students practical stuff, not theoretical concepts that look good in a press release.

So go ahead, fill out the damn form. Who knows, it might be good for the wine industry and someday you'll want to buy wine on that internet thingy.

See ya at WOPN or HdR, Courtney...

-Eden (go Mustangs!!!)
 
As a Cal Poly alum myself, I gave the survey a look. They're not going to get much relevant info from this group or maybe they will? What they will find out (from me at least) is here is a demographic that spends a lot of money on wine but falls out of the mainstream marketing model.
 
Seen this before. You're not just kiddin' about that mainstream stuff.
Sorry Courtney, you're asking things in English and we're mostly Russian here.
Or, in Sonoma State-speak, this ain't your target demographic.
Best, Jim
 
I am very sorry if this has offended any of you, that was clearly not my intention. I am an Agricultural Business major with an emphasis in marketing. I am going to use the information to help create a marketing plan for a new wine label that will be starting operations soon. This survey was put together by a strong team of advisors as well as myself. No one is obligated to participate in my survey. Thank you Eden for your support.

-Courtney
 
originally posted by Courtney Hays:
... I am going to use the information to help create a marketing plan for a new wine label that will be starting operations soon. This survey was put together by a strong team of advisors as well as myself...

-Courtney
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Ahhh. Here is where the problem lies. You see Courtney, we are the ones who care about what is in the bottle and couldn't care less about what is on the label. This will become obvious from any data you can mine from this group and that may be the most relevant information of all.
 
originally posted by JasonA:
originally posted by Courtney Hays:
... I am going to use the information to help create a marketing plan for a new wine label that will be starting operations soon. This survey was put together by a strong team of advisors as well as myself...

-Courtney
Click to expand...

Ahhh. Here is where the problem lies. You see Courtney, we are the ones who care about what is in the bottle and couldn't care less about what is on the label. This will become obvious from any data you can mine from this group and that may be the most relevant information of all.
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Sorry, but I didn't mean specifically the label, but rather a new wine company or winery.
 
This is a fairly straightforward survey, guys. I agree that we are an atypical demographic, as would be most wine boreds, but that's his business.

Courtney, you haven't offended anybody. You've just entered a wine board with its own (ahem) character.
 
Jonathan, thank you so much for understanding the intention of this post. I obviously didn't understand the origins of this forum.
 
originally posted by Courtney Hays:
My Senior ProjectI am very sorry if this has offended any of you, that was clearly not my intention. I am an Agricultural Business major with an emphasis in marketing. I am going to use the information to help create a marketing plan for a new wine label that will be starting operations soon. This survey was put together by a strong team of advisors as well as myself. No one is obligated to participate in my survey. Thank you Eden for your support.

-Courtney
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Courtney-

The issue has more to do with your sampling schema. You want to get a sample of survey data that is reflective of the population you want to generalize to. That is where random sampling or stratified random sampling comes into play.

In this case, meaning Wine Disorder, you are getting a sample of convenience that is not representative of the population from which you are trying to sample (i.e. the regular consumer).

There are other wine boreds that have a more generalist bent that might be worth checking out.

You might get better data by teaming up with a local grocery store or wine shop to link to your survey on their website and then offer to share the results with them once you've completed your project.

In the end, you don't have the resources for s truly random sample and will always have to make due with your sample of convenience, but the closer that sample is to the population you want, the better your study will be.

Good luck.
 
originally posted by Courtney Hays:
Thank you, I clearly understand that now. As stated before, I did not understand the forum origins.
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No worries, I took the survey and you will get data out of it that may be good enough for your project, in general. That is, it can show the value of your method in principle, but you would need different data to really help a large scale winery make that decision.

FWIW, I believe that proper surveys beat the shit out of focus groups. Focus group stuff is just tea-leaf reading bullshit.
 
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