originally posted by Thor:
Is there a recognizable "house palate"? If not, why do people recommend buying the back label?
But do you really question the practice in a less narrow sense than importers who are occasionally fighting over the same producers? If someone at one of your tables asked, "hey, I really liked this Occhipinti frappato, where can I get more wines like this?" and you didn't have time to provide a long list of specific wine-by-wine recommendations, what might you do? You might send them to Chambers. You might send them to Ten Bells for more research. You might tell them to look for Dressner on the importer strip. You might tell them to look for French wines whose labels don't look like the result of month-long focus groups at pricey design houses. (That's mostly Coad-bait, by the way.)
What wouldn't you do? You wouldn't tell them to shop at Big Bob's Barrique Barn. You wouldn't recommend the by-the-glass options at Morton's. You wouldn't talk up Eric Solomon or Robert Kacher. You wouldn't suggest they stick to wines with cute animals on the label.
Do you really question whether or not you're giving them better advice by the former set of questions than the latter? You're not offering guarantees, you're not even making qualitative judgments, you're just offering a way to help them cut into the house edge. Anything helps, right? And really, a marginal improvement in blind odds is really all that the advice, in tastevin-wielding Lendl or in columnar form, is promising.
As I said, I'm all in favor of the test, which I think could have interesting results. But I don't know of anyone -- though I could have missed someone -- who's suggested that one could taste Lynch vs. Rosenthal vs. Dressner and see clear differentiation in quite the same way that one could taste Jenny & Franois vs. Solomon and see that differentiation. If you're going to conduct the test, at least give the tasters a fair
shake shot.