originally posted by Joe Perry:
I think there are movies which are too epic - whose appeal is too sweeping - that they end up being taken for granted. Spartacus is an example of a movie that has been seen too many times, referenced ad nausium, and becomes shunned for its excellence. It's the Kurosawa effect.
The familiarity effect always implies, Joe. And it would be increased by repeated viewings---or in the case of M. Night Shyamalan's work, one viewing. That's why most epics don't hold up so well: once you've been wowed, it's very, very difficult to resurrect that sense of wonder. The movie has to be either extremely well made (Lawrence of Arabia) or has to appeal to some fundamental and highly emotionally laden themes where people want rote repetitiveness(The Ten Commandments).
Once a film is finished (well, except for endless 'Director's Cuts' and such, which are often made simply to squeeze more money out of the cult followers), it's fixed. It's frozen. The only thing that can change from that point on is the audience. After repeated viewings, what impresses you about a film changes, because of how you and your views of things have changed. Plus, of course, with repeated viewing you get more of a sense of the fine details, and if you are very observant, you understand more of the "bones" of the film, the structure, the pacing, etc.
That's why it's so tough for a movie to have broad, sweeping iconic appeal for many years, and many generations.
Contrast that with live theatre---which is a whole different critter. There, you can never tire of the 'great' plays, because each time you see them, they are different, because while the script may remain the same, everything is interpreted through a new set of minds and visions. Curiously, repetitive original films (as opposed to stage plays made into films) usually don't work put to well...but there are other things involved there.