originally posted by Lynch Kermit:
A couple of years ago, I noticed more and more comments from customers outside Berkeley: in wine shops we turn around the bottles to find your selections. I thought, well, thats a drag for them, and out of a thousand visitors to a wine shop, how many would take the trouble to do that? I guessed maybe one out of ten thousand. Turning bottle after bottle to find the few that might wear my import strip doesnt sound like fun to me.
So I hired a designer to come up with a Kermit Lynch front strip. Problem: none of the designs looked good with the huge variety of labels I import, so I decided to let each winemaker design his own.
Announcement: I did not design the Foillard importer mention above his labels. He and his wife did. Announcement #2: I did not insist that any of my producers use the mention and some choose not to.
Announcement #3: With two wars and a recession, unemployment, Iran and North Korea, etc., dont you have something better to do than make me your devil because the front of a bottle identifies my selections ?
There is a precedent by my predecessors, for example Colonel Wildman, Frank Schoonmaker, and Robert Haas. And many other worthy competitors place a mention with their names on the front of their bottles.
Did it occur to me that some might buy one of my selections because they noticed my name? Yes.
So, Lynch me.