Scott Kraft
Scott Kraft
originally posted by Joe Dressner:
At the time, every wine geek was yelling for synthetics and it seemed prudent for us to try. Certainly, the lower end bottling have benefited from this switch. We know what we sell that is consumed quickly and we decided it was better to ship intact wine than risk major problems with large bottlings.
We are now switching back to cork, given the improvements made in that industry. We are comfortable with this switch.
The geeks were wrong. Long live the geeks!