originally posted by Joe Dressner:
Duboeuf used to cost 8 or 9 dollars. The small growers never cost that much.
With today's exchange rate, transportation costs, distribution costs, etc....
A cru beaujolais would have to leave the estate for about $2.50 or less to arrive at a $9.00 price for the consumer.
This would be significantly below the cost of production for the vignerons.
No one here (I hope) is begrudging those hard-working Beaujolais vignerons the prices they currently charge as they are still by any standards that I can think of eminently reasonable. It also true, though, that the price of quality Cru Beaujolais relative to that of more prestigious wine regions has risen over the past decade, which I regard as a healthy trend given the well-documented financial hardships in the Beaujolais during that same time period. Now, if only they could share some of that good fortune with the hard-working vignerons in the Nantais, whose pricing still leaves me slack-jawed with incredulity...
Mark Lipton