Jonathan Loesberg
Jonathan Loesberg
originally posted by Jeff Grossman:
Sell it sooner.originally posted by Jonathan Loesberg:
But if one thinks one is ultimately making a wine that offers traditional rewards, why would this be one's aim, even if you could have your cake and eat it too?
Get high point scores and hype them in order to sell your lesser wines.
(And, well, um, isn't it counter-factual to discuss a maker of traditional wines who uses barrique?)
Well, in my original post, I was discussing winemakers who said they did aim to produce traditional wine and theirs would get there in good time. If we take them not to be lying to me--and perhaps we should not--we have to put out of court certainly your second ulterior motive (as indicating hypocrisy) and possibly your first as merely incidental.
By the way, no doubt only because I visit mostly domaine owners who make their own wine and identify themselves with it, I really don't think many of them dissociatedly make wines to garner points (although they all like to garner points for all the reasons we like critics and people who grade our work to say nice things about us). Those that make special cuvee goop really do think that the goop is something special and--surprisingly--fully expresses that of which their terroir is capable.