Recommendations for chocolate in the US?

[Sharon Bowman]

"As a construct, the Mast Brothers were so obviously pretend that it is somewhat mystifying that consumers feel betrayed. 'How the Mast Brothers Fooled the World Into Paying $10 a Bar for Crappy Hipster Chocolate,' ran the headline on an article in Quartz. It’s like being mad at someone because you found his Halloween costume too convincing."

 

[Jeff Grossman]

originally posted by Sharon Bowman:
More on hipster food in the NYer"As a construct, the Mast Brothers were so obviously pretend that it is somewhat mystifying that consumers feel betrayed. 'How the Mast Brothers Fooled the World Into Paying $10 a Bar for Crappy Hipster Chocolate,' ran the headline on an article in Quartz. It’s like being mad at someone because you found his Halloween costume too convincing."

That's a ridiculous observation. The Mast Brothers were in the same business as coutouriers and perfumers: making people feel chic.

 

[mark e]

originally posted by Jeff Grossman:

originally posted by Sharon Bowman:
More on hipster food in the NYer"As a construct, the Mast Brothers were so obviously pretend that it is somewhat mystifying that consumers feel betrayed. 'How the Mast Brothers Fooled the World Into Paying $10 a Bar for Crappy Hipster Chocolate,' ran the headline on an article in Quartz. It’s like being mad at someone because you found his Halloween costume too convincing."

That's a ridiculous observation. The Mast Brothers were in the same business as coutouriers and perfumers: making people feel chic.

Or hip. It is similar in some ways to The Republic of Tea where slick packaging was equated with the product within, even though in both cases this wasn't true.