Mollydooker mishap...and how!

originally posted by Tom Glasgow:
Apparently the first press release didn't contain sufficient puffery, thus the revision: Pathetic.

Personally, I thought it quite an impressive new release, although it must be said that the OP referred to a news story that appeared in a bonafide, legitimate newspaper*, not the official press release, so this technically isn't a revision, as much as it's a post-event revisioning.

I would go farther and surmise (maybe even assert) that, despite having been nit-picked and tossed aside by those of us "in the know", the detailed and overly romanticised, reeking-of-florid-perfumery emanating tabloid-esque from the release could only have been crafted by someone bearing a recently-earned PR degree from a cowtown college or by the subject's mother.

In this case it was indeed the latter rather than the former, and I salute her**!

-Eden (how Mrs. Dooker Sr. averted her sur-maternal instinct to accompany the press release with photos of the grandchildren, I'll never know)

*no offense intended to the beleaguered Mr. Murdoch, AKA "the Velvet Glove of the Media"

**with my left hand, of course
 
The 2010 Velvet Glove Shiraz grapes were grown on the Gateway vineyard in McLaren Vale. Dark black violet in color, this wine has an intensely spiced nose with fruit aromas of fresh raspberry, plum and blueberry with an edge of tar, mocha and blackberry jam extending the complexity. The palate shows amazing purity of fruit with delicate flavors, fine oak tannins and creamy oak. To honor the beauty and individuality of Velvet Glove Shiraz, Mollydooker wines seal it in a unique bottle, apply a real velvet label printed in silver foil, and then place the bottle in either a velvet bag or handmade gift boxes to provide a joyful experience for the consumer from beginning to end.

motherfucker! i just creamed teh fatpants at all this. (creamed oakily, i hasten to add.) thankfully i had a velvet bag on hand to wipe it all clean.

thank you sparky (and mrs sparky too) for your foresight and commitment to the wine lover's pleasure. here's wishing you many more years of raspberry, plum and blueberry with an edge of tar, and a whole lot more velvet to wipe that shit up with.

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