Joe,
I guess if there's any philosophy in this for me it's that I really like it when people are happy. Moreover, people should do what makes them happy as long as it's not screwing my day (or anyone else's) up.
I have to admit that nihilist theories of aesthetics are something I'm woefully under-prepared to discuss from an academic standpoint, although your comment does provide me with impetus for another line of discussion.
In my time here in Walla Walla, I've been doing some writing and reading on wine, and I'm having a difficult time trying to reckon the fact that I think there's truth in wine (i.e. wines that are more true and less true, relative to some personal standards established abstractly in my head) with the fact that it's very exclusionary to judge people on what they drink. Wine snobbery does not help anyone drink better (or does it?).
How do we, as people who love wine, engage those who drink Yellow Tail Shiraz or Montana (the company, not the state) Sauvignon Blanc in a non-judgmental, welcoming way? There are many people who obviously enjoy these products, but I think it's mostly because they haven't had the sort of closer-to-god experiences that I've had with really amazing wines. They don't know how deep the water gets, and so they're content to wade in the shallows since they haven't seen the ocean yet.
I don't think it's productive to say to them, "Oh, wow, you're drinking absolute crap wine. What terrible taste you have." I guess I'm trying to figure out how I can simultaneously defend their right to choose what they drink, while agitating for the sorts of wines that all of us know and love. I'd rather show them what they should be drinking rather than stuffing my taste down their throat, because then I'm no better than any of the points score gurus.
Theise writes something in "Between the Wines" that I've been thinking about a lot recently. I paraphrase here, but the idea is intact, "Wine is just fermented grape juice. Sure. Just like mount Everest is a big pile of rocks and the Statue of Liberty is just a bunch of copper."
This is definitely the quandary of someone involved in the business, and not necessarily of the wine drinker, but I'd love to hear all your thoughts on this, since you're all some of the smartest people I know and you drink a lot of wine, so that seems like a good group of people to be polling. I say all of this with utmost respect and I'm not trying to be a firebrand. I would love hear your thoughts on it.
Basically, all of this is to answer the question of whether my role as a sommelier is as a taste-maker or should I just be getting people exactly what I want. Not that those two things are always mutually exclusive, but I think you can see how sometimes there's a conflict of interest.
Oswaldo,
I could have sworn I spelled it correctly. I blame an errant reading of a Google search for my indiscretion. Mea Culpa.
Also, in abstraction, Firefox wants to spell-check "sommelier" to "isomer".