Oliver McCrum
Oliver McCrum
originally posted by Yixin:
originally posted by kirk wallace:
originally posted by Oliver McCrum:
then sell it for such a low price that no other retailer wants to sell it. So as the supplier, you get a two case sale and that's it.
This is getting closer to what I find mysterious. Why does the "bomber's" behavior make the other retailer want to avoid that wine? Especially if they know that the bomber has very little to sell at the artificially low price?
Focal point. The wine is priced, in the consumer's mind, at a certain level, and woe to the retailer who dares to go above the 'fair price'.
Exactly. It makes no difference how much wine they have to sell, the other stores don't want to look bad.