Chinese Economize On Bordeaux

[David Erickson]

I guess that's that.

Funniest line:

Following their palates, Chinese consumers are drifting away from the Médoc. “Before it was Lafite, Mouton,” said Yin. "But now they are looking at St.-Emilion, Pomerol, Lalande de Pomerol and Burgundy. Customers are educated. The brand era is over. Now they are looking for taste and value."

I guess Pomerol mixes better with Sprite.

 

[Jeff Grossman]

If they can't sell it at home, does that mean that all those Lafite fakes are going to come streaming back to the global marketplace? And the heat-damaged rest of them?

 

[Tristan Welles]

originally posted by David Erickson:
Chinese Economize On Bordeaux
I guess that's that.

Funniest line:

Following their palates, Chinese consumers are drifting away from the Médoc. “Before it was Lafite, Mouton,” said Yin. "But now they are looking at St.-Emilion, Pomerol, Lalande de Pomerol and Burgundy. Customers are educated. The brand era is over. Now they are looking for taste and value."

I guess Pomerol mixes better with Sprite.

Goodness, where does one being? This seems more like a dictate of fashion than a sense of taste. And how long before one of the glossies tells us the Chinese market has moved on to Clos Rougeard?