Post-Prohibition Napa

SFJoe

Joe Dougherty
Lest I be seen as too much of a Jihadist this week, I want to recommend an MS-gang podcast. Slow day, or should I just say unproductive? Anyhow, over lunch I listened to this one:


Tim Mondavi is well known to most of you, John Williams makes wine at Frog’s Leap, and Kelli White does the list at Press Restaurant in St. Helena, which has a deep cellar of old vintages:

The podcast offered some very interesting perspective on post-Prohibition winemaking in Napa. It highlit some things that I’d known, but brought more clarity to some others of which I’d only been vaguely aware.

Some of my key takeaways:

Note the awful state of most wineries after Prohibition—barrels that had been dry for a decade or more, loss of knowledge, loss of continuity, all the rest. It took a long time to recover, relearn. Tim Mondavi described "repression of fault" as the main motivator of the early post-Prohibition decades. Quality only regained prominence as a goal for most wineries in the '60s and '70s.

But note also that most post-Prohibition wine was fortified crap (among other things, it was more microbiologically stable). Your Mad Dog doesn’t referment. Dry unfortified wine took a long time to gain traction.

In re: the great wines of the 1970s, often celebrated here and elsewhere (and remembered well by Lou, me, and the two other old guys on the board). With the slow market uptake for Napa, these wines were made from old vines that were dry farmed. The vines were often virused, further limiting fertility and alcohol. John Williams claims that the old guys would exaggerate the alcohol on the label (!).

In the ‘70s, new barrels were a sign of quality commitment—you weren’t just using your dirty old stuff, you aspired to clean production and good wine even at an expense.

There was some debate about whether the Paris Tasting of 1976 had been a good thing or a bad--maybe the industry wasn't ready, maybe it got too ambitious, maybe a monoculture of Cabernet Sauvignon wasn't the optimal use of the Valley, despite the recognition and money that it brought in.

Irrigation was introduced in the mid-late 1970s, and spray irrigation caught on in the frosts of 1980, when it was used to protect against cold nights (until the pond ran dry). Modern drip irrigation may be the biggest change in the Valley (credit to Beckstoffer & Co. for the introduction). First seen as a way to help establish new plantings on marginal soils, but rapidly noted as a way to increase yields. This was particularly favored by the economic arrangements of the time (and now), with growers selling by the ton to makers.

Vines in those days were mostly on two rupestris rootstocks: St. George and the infamous AxR (Armand x Rupestris, thus with some vinifera ancestry). Some questioned whether AxR fell victim to a new biotype of phylloxera, or whether drip irrigation brought the roots to the surface and made these vines more vulnerable to the louse (or, I would add, perhaps both in a synergistic ecological way). Vines on St. George became vigorous with too much water and grew superficial roots—drip irrigation gave green, herbal Cabernet from St. George. This was even more true in the deeper soils that were coming into new plantation as the Cabernet acreage expanded in the Valley in the wake of the Paris Tasting. So the vines making wines in the ‘80s were often much younger than those that made the great wines of earlier decades, and they were increasingly irrigated. I had historically attributed the thin, hollow character of a lot of mid-'80s Napa Cabernet to the introduction of a lot of cellar machinery, filters, centrifuges, and the like, but it seems that I had underestimated the importance of the new grapes.

The new plantations in the ‘80s and ‘90s (including the massive replacement of phylloxera-affected vines) went away from AxR and St. George to riparian rootstocks that tend to shallow root patterns. These vines may indeed require irrigation to grow in Napa.

The combination of young vines, irrigation, deeper fertile soils, and so on led to more vigor in the wines of the mid-late ‘80s, and hence more herbaceous flavors in thinner wines. At the end of the day, this was not a great flavor profile, and there was a backlash against it. The trend to bigger, richer, and riper wines followed in the ‘90s, often from irrigated young vines. Any drive up the Valley in recent years has been very sobering for me—the depressing sight of endless rows of irrigated young vines in the flats.

But the overview of vine age, rootstock and irrigation offered an extra layer to what we’ve all bemoaned as stylistic choices in Napa in recent decades—not everything was done in the cellar, or even at picking, but the changes reflect the state of the vines and water.

It is not an entirely encouraging picture from this consumer’s point of view, of course. The rootstock choices that were made in the big replanting are not easily reversed, and dry farming may remain an option only for those who have the right vines.

But all in all, thought-provoking for me.
 
something else that came into play, that I remember from having been a tour guide at Mondavi in the mid-70s, and hearing it being talked about an awful lot: it had become pretty clear that with really attentive farming, and really attentive wine making, that it was possible (in areas like Napa, Sonoma, and Santa Clara, maybe others) to make beautiful, quite structured wines with great substance, that could age extremely well, but that the wines were difficult to sell in restaurants because they were tannic, and somewhat formidable in their early years. I remember a story about Stag's Leap (Winiarski) radically changing his approach (one story had it that Darrell Corti had persuaded him in this) in the cellar, by limiting maceration time, and by fining and filtering, to make wines that were more forward and "user-friendly" on release. I'm inclined to think this concern contributed to the subsequent re-defining of "ripeness," that led to the "Big Flavor" wines that followed.
 
My PC must be missing something as the podcast would not play on either of the browsers I use. I get to the page but the podcast doesn't do anything.

. . . . Pete
 
originally posted by Steve Edmunds:
somewhat formidable in their early years.
That was certainly the reputation of the early Inglenook wines, was it not?

But those were before my time. Mentioned in the podcast, they sold Inglenook in 1964.
 
originally posted by Robert Dentice:
originally posted by SFJoe:
Pete,

I download it to iTunes.

And play it on my car stereo with the big bass boosters.

Was that you I saw bouncing in a low rider Impala blasting the MMRW?
People used to mock me for my equipment, but no more.
 
I haven't listened to the podcast, but there are a number of things in Joe's recount that have me suspicious that this is a biased (by the interviewees, not Joe) account. One might want to also take a look at other sources such as the essay by Ruth Teiser and Catherine Harroun, "The Volstead Act, Rebirth, and Boom" in "The University of California/Sotheby Book of California Wine" (1984), which among other things, has the advantage of being closer in time to the events being discussed. Phylloxera postdated that book, but the summary Joe gives of their view of it sounds to me like an effort to get Davis off the hook.
 
I wouldn't say that the exculpatory motive was apparent, Claude. My summary is quite brief and omits much, I would encourage you to listen to the whole thing before attributing motives to anyone.

And I would welcome your commentary on my notes, or the events themselves.

Any online availability for the source you offer? That sounds like a book that might possibly not be to hand right now.
 
originally posted by Claude Kolm:
the summary Joe gives of their view of it sounds to me like an effort to get Davis off the hook.

Au contraire. As Joe said, I would suggest listening to the entire podcast first.

Having been at Davis at about the same time as Tim Mondavi, I think he gives fair assessment of their absence of defect mantra, which along with "hitting the numbers" in terms of TA and Brix (and adjusting the former almost always) constituted the pillars of their winemaking philosophy. As I remember it, a few students began to question whether this was really enough. Was good wine really just a clean, stable product? Or were there far more elements that UCD enology were simply ignoring? Obviously we all now know that the latter is true, and Tim confirms that.

I don't think he glosses over the Mondavi errors in the early days, but he doesn't thoroughly address them either (then again this wasn't the subject of the podcast). In my recollection, Zelma Long used to centrifuge the musts in order to get super-clean wines, which also lacked complexity. Everyone filtered the crap out of wine in the 70s and 80s, and most would acknowledge that that was a mistake.

Initially I was a bit skeptical of the pre-, peri- and post-prohibition history but Tim did have primary oral history sources to draw on. I have not read Charles Sullivan's books on California wine history, but perhaps others who have can comment.
 
originally posted by mark e:

Having been at Davis at about the same time as Tim Mondavi, I think he gives fair assessment of their absence of defect mantra, which along with "hitting the numbers" in terms of TA and Brix (and adjusting the former almost always) constituted the pillars of their winemaking philosophy.

This tracks with what Paul Draper told me once, about twenty/twenty-five years ago. He pointed out that Ernest Gallo was a high school classmate of Maynard Amerine, the reigning honcho at Davis in the mid-20th century (and on into the last part, too, even though he was by then emeritus), and Amerine had the same goal as Gallo -- defect-free wines.

But remember, the greatness of California wines was not established by those people who studied at Davis. Rather it was people who went out on their own or learned elsewhere -- Draper, the McCreas, Dick Graff, André Tchelitscheff, etc., etc. Even Ric Forman, who studied at Davis, takes pains to point out that his degree was in food studies and not enology.
 
originally posted by Claude Kolm:

But remember, the greatness of California wines was not established by those people who studied at Davis. Rather it was people who went out on their own or learned elsewhere -- Draper, the McCreas, Dick Graff, André Tchelitscheff, etc., etc. Even Ric Forman, who studied at Davis, takes pains to point out that his degree was in food studies and not enology.

And Joe Swan was an airline pilot who got the bug. Did Martin Ray train with Paul Masson or just buy the winery from him? Davis in its early days might have helped eliminate outright bad wines, but it certainly failed to adjust to the times and teach how to make wines of distinction.

Mark Lipton
 
From the Gallos' POV, I can understand wanting no defects when you are working on a tank farm scale.

Have a look:

Losing a barrel, perhaps not such a big deal. But have one of those puppies go off on you, it could hurt your career.
 
originally posted by SFJoe:
From the Gallos' POV, I can understand wanting no defects when you are working on a tank farm scale.

Have a look:

Losing a barrel, perhaps not such a big deal. But have one of those puppies go off on you, it could hurt your career.

Apropos of that, a discussion from my brief tenure in industry. As an employee of Shell Development's then-active ag chem research station in beautiful Modesto, I would occasionally cross paths with a lab tech who'd previously worked for Modesto's other large employer, E&J. He described for me the two-story tall ion exchange columns that they'd run red wine down to make their "Port.". They had A GC profile that they'd target by first stripping out most flavor elements with those columns, then carefully adding back the flavors that they wanted.

Mark Lipton
 
originally posted by MLipton:
They had A GC profile that they'd target by first stripping out most flavor elements with those columns, then carefully adding back the flavors that they wanted.
And who says wine is too complicated a thing to be subject to reductionist methods?
 
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