What is up with me and Napa lately? It just keeps coming back.
Anyhow, an nice article by Jon Bonne on Steve Matthiasson.
One quote:
'Yet the challenge he faces was never clearer than during a recent panel arranged by the Napa Valley Grapegrowers at Matthiasson's suggestion, on farming Cabernet at lower alcohol levels.
Were there technical concerns? Not so much. His fellow vineyardists were primarily concerned with what one called "the elephant in the room": If Napa pursued a modest approach, would it be skewered by the critics who had prompted winemakers to chase ripeness uber alles?
It's not that Matthiasson's views were kooky. It's that so many of his colleagues still live by the score, die by the score.
"That's what has been so shocking to me," he says. "I thought getting up there and saying 'You're doing it all wrong' was going to create controversy. And there was no controversy."'
Anyhow, an nice article by Jon Bonne on Steve Matthiasson.
One quote:
'Yet the challenge he faces was never clearer than during a recent panel arranged by the Napa Valley Grapegrowers at Matthiasson's suggestion, on farming Cabernet at lower alcohol levels.
Were there technical concerns? Not so much. His fellow vineyardists were primarily concerned with what one called "the elephant in the room": If Napa pursued a modest approach, would it be skewered by the critics who had prompted winemakers to chase ripeness uber alles?
It's not that Matthiasson's views were kooky. It's that so many of his colleagues still live by the score, die by the score.
"That's what has been so shocking to me," he says. "I thought getting up there and saying 'You're doing it all wrong' was going to create controversy. And there was no controversy."'