Honest wines, and what's in the glass

SFJoe

Joe Dougherty
Had some Clos du Tue Boeuf tonight, 2013 rose. Those guys don't always make a rose. Actually, I can't remember the last one. But in 2013, they just got creamed, and they made a rose of a lot of their gamay and grolleau. Rain at harvest, all the troubles, it wasn't going to be a vintage for red. So they made this rose. Which is actually very pretty, pale and delicate strawberry. And 10% on the label, though Thierry told me it was really 9.5%, their lowest ever.

This is a wine that Clark Smith (and many, many other people) would certainly have been available to "fix." There are many solutions that would have produced a different wine, one that might do better in a blind tasting, one that would be more powerful. But clearly, Thierry and Jean-Marie didn't "fix" this wine. They didn't chaptalize it up to 12%, they didn't thermovinify it, they didn't R/O it to concentrate it. They played the hand they were dealt, and they made a wine of character and interest, that reflected the best face of a very difficult vintage.

This wine is easier to appreciate if you have context for it, know what it is, understand it, and maybe know something about the growers and the vintage. It is the antithesis of the "what's in the glass" school. This wine is plenty tasty on its own, but you could overlook it or misunderstand it if you didn't know the story. And the story is an honest one.

It reminds me and my dining companion of the rose that Ted Lemon made in the big fire vintage of 2008. He could have done some R/O, maybe some charcoal, maybe some thermovinification and flash vacuum, cleaned up the wine. If he'd made red from a lot of those grapes, done a good extraction, they probably would have had too much of the BBQ about them, and you might really have wished that he'd reached for the vacuum flash thingy. Instead, he pressed quickly off the skins and made a rose that accurately reflected the vintage. The wine recalls the crazy fires of that summer.

So again, if you knew nothing, went only by "what is in the glass," you would have experienced a wine with a "flaw." For me, what you have in both these cases is context and interest, what makes wine more fun than many decent beverages manufactured to spec. The context carries into the enjoyment.

Of course, it is even more true if you know the winemakers and have that much more understanding of why they made their choices, why the wines are unusual for them and taste the way they do. But when I taste a wine like that, I lift a glass to a winemaker who has done a lot more for me than make something to wash down dinner--they've brought me to a specific time and place, and a specific cultural context. All the points and blind tastings in the world will never get you there.
 
Beautifully put, and right on. I had this wine the other night at the Gander, and we thought it was delicious. On the other hand, the sommelier there told me that 40 percent of the people who ordered this bottle sent it back because they were expecting something big and fruity. More for me.
 
Thanks, all.

Eric, I heard much the same last night from Patrick at Pearl and Ash.

He divulged the extra market information that their typical rose customer is in her late 20s or early 30s, and expects something with more oomph. So this one is not straightforward for them either.
 
He divulged the extra market information that their typical rose customer is in her late 20s or early 30s, and expects something with more oomph.

So is this where all the new vodka being made ends up?
 
This wine is strictly unavailable in Toronto. But somehow a few bottles made their way here recently. Last night I had a chance to share a bottle of this and I found it to be actually shockingly good. It's true that I know the story; maybe I'm just a label drinker, but this wine is beautiful. It has such a delicate, vibrant colour. It is packed with flavour. Aromas are rich and lively - I could have just inhaled the wine. The only explanation for this wine not being universally appealing is that nothing is, I guess.

For me it is a perfect representation of Clos du Tue Boeuf (though "Clos du Tue Boeuf" is only on the label in fine print). It's the only Rosé I've ever seen from them, so in that sense it is unlike any other of their wines. But it seems to capture the best of all their wines.
 
originally posted by SFJoe:

He divulged the extra market information that their typical rose customer is in her late 20s or early 30s, and expects something with more oomph. So this one is not straightforward for them either.

This may well be true at Pearl, but it seems to me that the rose market is pretty diversified when I see who is drinking what in different venues. There is seemingly a lot of interest in rose from all comers, male or female, in their 40s or younger than that. I don't think it is just youngish females.
 
This, and many natural wines, would make an interesting but probably predictable experiment.

If they told the hardship of the vintage story on the label it would probably put off many consumers but enthuse the adventurous to try it.
If it was told to you as a story in restaurant or bottle shop then most consumers might give it go.
 
I finally opened my bottle. It's still beautiful.

2013_tue_boeuf_rose-1.jpg
 
Thanks for sharing, Don. It always feels like a little punch in the gut when an old SFjoe thread is revived. A reminder of what we lost.
 
originally posted by Michael Lewis:
Thanks for sharing, Don. It always feels like a little punch in the gut when an old SFjoe thread is revived. A reminder of what we lost.

This. 1000 times, this.
 
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