Is this wine writing?

I missed where they explained how the wine will "unlock the key to understanding all other wine." Where are people trained to use so many words without conveying any substance? Do you think that the author actually believed he was communicating useful information (or really any information at all) or was deliberately creating the illusion of substance as mere marketing tripe?

That said, I wish there more restaurants that could meet this standard:

"We’re here for a romantic evening, we want organically produced grapes, a wine that uses wild yeast, and at the end of the night we want romance, and we want to pay about $50’ ... they should be able to deliver!”

I'd also like to know how a direct to consumer model at $28 helps deliver that kind of experience.
 
Ever been to a pizza place in Italy, and a had a great, cheap bottle of wine?

Frankly, no. I have never had wine with pizza in Italy. My friends drink beer or Coca Cola. I visit Italy roughly four weeks per year and have never ever seen wine consumed with pizza.
 
I know nothing about that website, but it looks to me like a platform for marketing with clickbait-ish "articles." Quite a bit of the advice proffered reads like something that Joe Dressner might have said:

Enjoy, don't analyze
Forget the tasting note
Eat what you want with it
The wine business is full of schnooks
There's more to the experience of wine than just what's in the bottle

The biggest problem I have with it is that it reads like a marketing pitch for the wine in question and, of course, the clickbait title.

Mark Lipton
 
Whoa. You can "unlock the key to understanding all other wine," in under two minutes! Gotdamm, son. And you have the cojones to deride tasting notes as "Pretentious and not very useful." MmmK.
 
originally posted by Ken Schramm:
Whoa. You can "unlock the key to understanding all other wine," in under two minutes! Gotdamm, son. And you have the cojones to deride tasting notes as "Pretentious and not very useful." MmmK.
Click to expand...

It's very simple. The key which opens the lock to understanding all other wine is too important not to be kept under lock and key. The key to get access to that key is then kept in a glass cabinet under heavy guard. They only way to access it is by getting the guards drunk with Alit wine. They are trained to refuse all other alcoholic beverages but Alit bribed the security company to exempt their wine.
 
originally posted by Jay Miller:
originally posted by Ken Schramm:
Whoa. You can "unlock the key to understanding all other wine," in under two minutes! Gotdamm, son. And you have the cojones to deride tasting notes as "Pretentious and not very useful." MmmK.
Click to expand...

It's very simple. The key which opens the lock to understanding all other wine is too important not to be kept under lock and key. The key to get access to that key is then kept in a glass cabinet under heavy guard. They only way to access it is by getting the guards drunk with Alit wine. They are trained to refuse all other alcoholic beverages but Alit bribed the security company to exempt their wine.
Click to expand...

Okie-doke, Jay. Vinous ransonware it is.

Mark Lipton
 
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