Wine theory proves true

[Peter Creasey]

Ever wonder why sipping on a glass of wine at the bar feels more lavish than uncorking a bottle at home? According to a new study, it's because vino tastes better when we think it’s more expensive.

Wine tastes better if you think it's expensive

. . . . . . Pete

 

[Florida Jim]

Not just wine.
Best, jim

 

[Ian Fitzsimmons]

Only if your thinking is dominated by heuristics.

 

[Rahsaan]

So only if you are human...

 

[Jonathan Loesberg]

This is really very old news. Marketers have known about the way raising the price on an item can increase sales for years. Other things no doubt determine our sense of quality, but you'd have to be pretty blind to reality not to think that perception of price, by itself, also does.

 

[Peter Creasey]

Interesting factoid! A friend of mine has a winery not far away and his wines are on the wine list at one of the most exclusive restaurants in town. The vintner and the restaurateur visited together about sub par sales of the wine and decided to bump the price. Sales jumped noticeably.

. . . . . Pete

 

[robert ames]

originally posted by Peter Creasey:

Interesting factoid! A friend of mine has a winery not far away and his wines are on the wine list at one of the most exclusive restaurants in town. The vintner and the restaurateur visited together about sub par sales of the wine and decided to bump the price. Sales jumped noticeably.

. . . . . Pete

not interesting. and not news either. such an old story. if you are selling luxury your price has to be 'luxurious". duh.

 

[MLipton]

originally posted by Florida Jim:
Not just wine.
Best, jim

True dat. Chivas Regal effect

Mark Lipton

 

[Ian Fitzsimmons]

originally posted by Rahsaan:
So only if you are human...

Well, except for Nathan, of course, who has trained his intellect to function in close adherence to the rational ideal of homo economicus.