Millennials' resentment?!?

P

Peter Creasey

Peter Creasey
I read something that claimed millennials are resistant to buying wine, especially more expensive wine, due to their desire to avoid doing anything that baby boomers did.

I ponder whether either of these two posits might have an element of validity.

. . . . . Pete
 
Just go to Wineberserker. There's a thread on this that goes on forever, largely unbuttressed by anything but personal anecdotes. You can get your fill of speculation on another silly generational generality.
 
I'm glad to know the conclusions (?) are without basis of fact. I figured some of the retailers here could support or debunk the theories.

. . . . . Pete
 
Where did you read this; what evidence was the conclusion drawn from?

Answer's to these questions should be helpful in your quest for truth in this matter.
 
Google is your friend...search on...

"millennials not buying expensive wine" and

"millennials resent baby boomers".

Granted, Internet dialogue often is erroneous. Thus the question posed here in the parent note.

. . . . . Pete
 
The boomers did the same goddamn thing to us Gen Xers. Fucking boomers. Left us to clean up after the party.
 
originally posted by Peter Creasey:
Millennials' resentment?!?
I read something that claimed millennials are resistant to buying wine, especially more expensive wine, due to their desire to avoid doing anything that baby boomers did.

. . . . . Pete
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There has been a flurry of statements to this effect in the trade and even non-trade press. The articles are almost all very short on specific data or research, and often seem to trace to the same source or symposium.

The most recent annual Wine Market Council survey (fielded in several waves in 2018), which is representative of the U.S. online 21+ population, shows a bifurcated market with those who drink wine once a week or more often overall increasing their frequency of wine-drinking; and those who drink wine less often reducing. This is true across ages 21-70. Note that this is self-reported frequency of drinking, not actual scanned or recorded purchases.

The trading wine for craft beer and cocktails meme rings true. But the hard data I've seen, although not comprehensive, contradicts it. There is no consistent negative correlation in Nielsen scanned retail sales of wine vs. craft beer, it's all over the map depending on the market. In the WMC survey, the occasional consumers decreasing wine-drinking frequency are mostly also decreasing beer and spirits, not increasing.

In the WMC survey, a higher percentage of wine consumers in their 20s and 30s report buying $20+ wine on a monthly basis than those in their 50s and 60s. However, other data sources indicate that they buy a much lower volume of $20+ wine. I.E. they are more likely to splurge for a pricey bottle on any given night, but older consumers are more likely to purchase a case, join a wine club, cellar wine, etc.

The research required to prove that this is due to their desire to avoid doing what boomers did would actually be quite difficult to execute. The principal of Occam's Razor suggests that it's simply due to lack of money.
 
Millennials are reportedly pretty set in their ways so their being positive about wine enthusiasm is definitely good to hear.

. . . . . Pete
 
originally posted by Peter Creasey:

Millennials are reportedly pretty set in their ways so their being positive about wine enthusiasm is definitely good to hear.

. . . . . Pete
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A breathtaking generalization. Do you have a statistical basis for it? Or do you just mean that human beings are reportedly set in their ways?
 
originally posted by Putnam Weekley:
Millennial business is booming here. And bottle price avg. rising. It might help that the set was crafted over a decade by one of them.
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I think it’s your creative Instagram posts that are driving the Detroit market! Anomalous data point!
 
I remember, as a boomer adolescent in the 60s, hearing about how terrible, irresponsible and unrealistic my generation was and feeling that the older generation was destroying the world with repression, capitalism and imperialism (remember when that was what being a boomer meant?). Then, of course, I came upon this old saw from Socrates (or Plato, really): "The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and tyrannize their teachers.” Plato didn't record the response of the younger generation, but I gave up on such remarks. And large numbers of my fellow boomers voted for Reagan and I gave up on all generational generations
 
originally posted by Jonathan Loesberg:
I remember, as a boomer adolescent in the 60s, hearing about how terrible, irresponsible and unrealistic my generation was and feeling that the older generation was destroying the world with repression, capitalism and imperialism (remember when that was what being a boomer meant?). Then, of course, I came upon this old saw from Socrates (or Plato, really): "The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and tyrannize their teachers.” Plato didn't record the response of the younger generation, but I gave up on such remarks. And large numbers of my fellow boomers voted for Reagan and I gave up on all generational generations
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jonathan, i must be wrong, but i was thinking that you were an advocate for the oxford comma. it looks to me like your first sentence could use a couple.
 
originally posted by robert ames:
originally posted by Jonathan Loesberg:
I remember, as a boomer adolescent in the 60s, hearing about how terrible, irresponsible and unrealistic my generation was and feeling that the older generation was destroying the world with repression, capitalism and imperialism (remember when that was what being a boomer meant?). Then, of course, I came upon this old saw from Socrates (or Plato, really): "The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and tyrannize their teachers.” Plato didn't record the response of the younger generation, but I gave up on such remarks. And large numbers of my fellow boomers voted for Reagan and I gave up on all generational generations
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jonathan, i must be wrong, but i was thinking that you were an advocate for the oxford comma. it looks to me like your first sentence could use a couple.
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He’s getting soft. I would have never written those sentences without the requisite commas.
 
Actually, I'm not particularly an advocate for an Oxford comma, though neither am I an opponent. I tend not to use it, but I follow the editing practices of whomever will publish me. No book publisher that has stooped that low, to my memory, uses it as a matter of course, only in cases where not to use it creates an ambiguity.
 
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