Jeff Grossman
Jeff Grossman
The US branch of Maison Kayser, the French chain of superlative bakery, changed their offerings about two weeks ago. They withdrew basically every bread with a crispy crust and several other good products - the Epi, the seeded baguette, the buckwheat baguette, the Bressandes, almost all the full loaves, and greatly reduced the amount of brioche they make.
Why do otherwise-capable people shoot themselves in the head foot so often?
I tried the new seeded baguette: it is the worst thing they've ever sold; the sponge at my sink has better texture and is cheaper, besides. The new poppy-and-walnut baguette is OK.
I wrote to them to complain and asked them to relent on these woeful changes. Their first response was a tissue of lies written by Marketing. They got my name wrong, however, so I took a second shot to correct them and reissue my complaint. The second response was more personal and more informative:
None of those locations is near me. I'm on the lookout for a new baker. The two likely candidates near me are Sahadi's (an import/export shop) and Stinky (cheese a specialty, 'natch).
What a loss.
Why do otherwise-capable people shoot themselves in the head foot so often?
I tried the new seeded baguette: it is the worst thing they've ever sold; the sponge at my sink has better texture and is cheaper, besides. The new poppy-and-walnut baguette is OK.
I wrote to them to complain and asked them to relent on these woeful changes. Their first response was a tissue of lies written by Marketing. They got my name wrong, however, so I took a second shot to correct them and reissue my complaint. The second response was more personal and more informative:
None of those locations is near me. I'm on the lookout for a new baker. The two likely candidates near me are Sahadi's (an import/export shop) and Stinky (cheese a specialty, 'natch).
What a loss.