Jonathan, the definition I cited works in this case. As for a "pattern", yes, it cannot fail to be noticeable...and rather amusing.
Just to be clear, I'm fine with wordsmithing which is why I started the lengthy thread "English language"...which thread, by the way, is probably a more suitable location for some of the recent posts. (Hopefully, my use here of "wordsmithing" passes muster.)
The only posting I didn't understand was Christian's which suggested the menu is "tiresome". Hopefully, he will explain. "Tiresome" is the farthest thing, obviously, from my (our) intention. I'm receptive to any well-intentioned critique of the menu, whether I end upagreeing or not.
Thanks, as always, for your input.
. . . . . Pete
P.S. I just re-read this measage -- surely do wish two spaces would be allowed between sentences.