originally posted by Christian Miller (CMM):
originally posted by Odd Rydland:
Their (the monopolys) margins are strictly regulated.
Does this mean that:
1) if the importer had a markup of 20% on cost, and the Vinmopol's "wholesale" markup was 25%, a wine costing 10 euros ex-cellars would be sold by Vinmopol for 15 euros? (ignoring transportation costs here).
2) if Vinmopol bought directly from the producer at 10 euros, they would be obligated to sell the wine to consumers/on-premise at a 25% merkup, i.e. 12.5 euros?
In which case the consumer interest favors direct from producer purchases, while the interest of those who want to reduce alcohol sales favors the current importer structure. Revenue enhancement would slightly favor the current system IF one assumes no increase in sales based on the lower price from "direct import".