Christian Miller (CMM)
Christian Miller
originally posted by mark e:
I agree with Claude that it is a bit crazy. Ok, say the bottle is $10 wholesale to the restaurant. The retail price is then around $15. If a glass is $15 in a restaurant (assuming Jeff means "price of the bottle" means a bottle sold in a store) and they get 4.5 pours per bottle, they make $67.50 per bottle. That does seem high.originally posted by Jeff Grossman:
originally posted by Claude Kolm:
When I noted that practice in general for the Big Apple some time ago on the internet, I was completely excoriated by a NYC somm.originally posted by Jeff Grossman:
(Of course, I also rec'd an advert for a restaurant pouring some no-name BoJo Novo by the glass for the same as the cost of the whole bottle.)
Despite high markups it isn't often true that a glass is the price of a bottle but Beaujolais Nouveau is so inexpensive that it happens.
The old rule of thumb was "first glass pays for the bottle." E.G. in Mark's example above, the wine would be priced at $10 per glass.
Psychologically, for wines in wide distribution with familiar pricing, matching the glass price to the retail bottle price seems like it would make the high margins BtG more noticeable to consumers.