Favorite Winery Mission Statement?

C

Chris Coad

Chris Coad
The literary subgenre of winery mission statement is one that has always interested me, and I suspect I'm not alone. Who can fail to admire those writers who toil away in obscurity to craft a brief sentence or three that has the perfect combination of grandiosity, obviousness and corporate jargon?

I've always considered Araujo Estate Wines' mission statement to be a well-honed one, in the terse, classic style:

"To produce organically grown fruit and with this fruit make a singular wine of the highest caliber and distinction."

Some are almost like a haiku; to wit, Peter Michaels:

"Mountain Vineyards,
classical winemaking,
limited production."

At first glance, Nichols Winery's mission statement might seems a little rambling, unfocused, but to me the homespun quality and the strategically placed typos send a messagewe care:

"Nichols Winerys mission is to make World Class Quality Wine for the ultimate enjoyment of its customers. Steps are always taken directed at improving the quality of wine for the consumer. Decisions made relating to quality verses quantity are always made on the side of quality. The enjoyment the consumer experiences as he or she tastes and drinks the wine with food, are always in the forefront of ever wine making decision."

Fetzer Vineyards' mission statement may be my all-time favorite; they throw in everything but the kitchen sink, and they seem enormously pleased with themselves:

"We are an environmentally and socially conscious grower, producer, and marketer of wines of the highest quality and value.

Working in harmony and with respect for the human spirit, we are committed to sharing information about the enjoyment of food and wine in a lifestyle of moderation and responsibility.

We are dedicated to the continuous growth and development of our people and business."

So what are some of your favorite winery mission statements?
 
originally posted by Steve Edmunds:
Here at Edmunds St. Johnour motto is "You gots to get down!"
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Nice. Pithy, easy to understand. I see now the secret of your success.

If you ever need to rebrand, I was amazed to discover there's no winery using "Get on the good foot!"
 
originally posted by Chris Coad:
originally posted by Steve Edmunds:
Here at Edmunds St. Johnour motto is "You gots to get down!"
Click to expand...

Nice. Pithy, easy to understand. I see now the secret of your success.

If you ever need to rebrand, I was amazed to discover there's no winery using "Get on the good foot!"
Click to expand...

Aw, damn! I thought I was so hip; how did I miss that?
My other catchy slogan was: wine that makes you want to tak your clothes off!
you see, there's a theme here...
 
originally posted by Zachary Ross:
Grapes, crushed, ferment.

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wine-maker.net
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Interesting. That's not specifically referred to as a mission statement (at least that I can see), but it's good.

It's also good to learn that terroir is the French word for "turf."
 
I just went to the Chandon de Briailles website and under "Style of Wine" they have a thick paragraph written in Latin.

That says a lot.
 
Selosse...

Une demarche ethique: le respect du vivant pour l'expression du mineral.

Un style: epanoui et jovial

It is hard for me to be jovial when I am laying out $400 or so. More like worried about forthcoming rent deadlines.
 
originally posted by Levi Dalton:
Selosse...

Une demarche ethique: le respect du vivant pour l'expression du mineral.

Un style: epanoui et jovial

It is hard for me to be jovial when I am laying out $400 or so. More like worried about forthcoming rent deadlines.
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Are they biodynamic? Maybe Kraft could hit up some of his billionaire dads to go in for a taste of that.
 
By the way, in my earlier email, I forgot to give you my best piece of advice.

Pick a morning when Lisa's got a long day with a fairly early start. Make a big deal about how you need her to get you up first thing, because you've got big plans. Hint at the completion of, but (this is crucial) do not promise to complete, projects you've agreed to take on. Discuss your eagerness to run some errands, but leave some ambiguity. And so forth. Put yourself in front of the computer, full of energy, as she walks out the door. Be sure you have a bunch of important-looking documents open on the desktop.

Now, here's the part where it gets fun. (Whatever you do, be sure you don't accomplish any of the things you've hinted you might accomplish, otherwise you'll ruin the whole thing.) When she gets home -- pay attention, now -- be sure you're in the exact same position in front of the computer, but a little slouched, a little disheveled, with a good growth of facial hair. Maybe with a drying bowl of cereal or a half-eaten bag of chips next to you, or better yet those plus a few half-empty beer bottles. The expert touch is achieved by not yet having showered, but that's not the sort of thing you want to start out with until you're confident enough to play with the pros.

She'll love it. Love it. Trust me.
 
originally posted by Thor:
By the way, in my earlier email, I forgot to give you my best piece of advice.

Pick a morning when Lisa's got a long day with a fairly early start. Make a big deal about how you need her to get you up first thing, because you've got big plans. Hint at the completion of, but (this is crucial) do not promise to complete, projects you've agreed to take on. Discuss your eagerness to run some errands, but leave some ambiguity. And so forth. Put yourself in front of the computer, full of energy, as she walks out the door. Be sure you have a bunch of important-looking documents open on the desktop.

Now, here's the part where it gets fun. (Whatever you do, be sure you don't accomplish any of the things you've hinted you might accomplish, otherwise you'll ruin the whole thing.) When she gets home -- pay attention, now -- be sure you're in the exact same position in front of the computer, but a little slouched, a little disheveled, with a good growth of facial hair. Maybe with a drying bowl of cereal or a half-eaten bag of chips next to you, or better yet those plus a few half-empty beer bottles. The expert touch is achieved by not yet having showered, but that's not the sort of thing you want to start out with until you're confident enough to play with the pros.

She'll love it. Love it. Trust me.
Click to expand...
You know, I've seen Thor do this, but by the time Theresa got home, he was a different guy! And he certainly wasn't trying to impress me...
 
originally posted by Thor:
By the way, in my earlier email, I forgot to give you my best piece of advice.

Pick a morning when Lisa's got a long day with a fairly early start. Make a big deal about how you need her to get you up first thing, because you've got big plans. Hint at the completion of, but (this is crucial) do not promise to complete, projects you've agreed to take on. Discuss your eagerness to run some errands, but leave some ambiguity. And so forth. Put yourself in front of the computer, full of energy, as she walks out the door. Be sure you have a bunch of important-looking documents open on the desktop.

Now, here's the part where it gets fun. (Whatever you do, be sure you don't accomplish any of the things you've hinted you might accomplish, otherwise you'll ruin the whole thing.) When she gets home -- pay attention, now -- be sure you're in the exact same position in front of the computer, but a little slouched, a little disheveled, with a good growth of facial hair. Maybe with a drying bowl of cereal or a half-eaten bag of chips next to you, or better yet those plus a few half-empty beer bottles. The expert touch is achieved by not yet having showered, but that's not the sort of thing you want to start out with until you're confident enough to play with the pros.

She'll love it. Love it. Trust me.
Click to expand...

I bow down before you in humble obeisance.
 
You know, I've seen Thor do this, but by the time Theresa got home, he was a different guy! And he certainly wasn't trying to impress me...
Click to expand...

Shh! Shh! You'll ruin the fun.
 
It's all about the timing with this thread.

I would rank it with the "What wine to serve with breakfast?" thread by Yixin many years back.

To the question, I like Paul Masson... (thanks, Zach)
 
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