Favorite Winery Mission Statement?

originally posted by Joe_Perry:
It's all about the timing with this thread.

I would rank it with the "What wine to serve with breakfast?" thread by Yixin many years back.

To the question, I like Paul Masson... (thanks, Zach)
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Is that JBL sitting next to Welles?
 
Website as mission statement:

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www.ghosthorseworld.com

"Imagine a world created for those who
expect the best in everything they do...
and in everyone they meet."

"Where the Ultimate in Customer Service exists not
as a Mission Statement...
but as reality."

"Where you can savor the world's greatest wine...
while hanging out with the winemaker."

Dude.

...and don't forget, these are "head-cracking" wines.
 
originally posted by Dan McQ:

"Where you can savor the world's greatest wine...
while hanging out with the winemaker."
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I almost always dislike hanging out with the winemaker while I'm drinking the wine. It's like sitting next to the director while you're watching the play, just makes you self-conscious of monitoring your own reactions. Even if they're 100% positive, the occasion is strained by performance anxiety. Hang out with winemakers, sure, but drink something somebody else made.
 
originally posted by Chris Coad:

I almost always dislike hanging out with the winemaker while I'm drinking the wine. It's like sitting next to the director while you're watching the play, just makes you self-conscious of monitoring your own reactions, even if they're positive. Hang out with winemakers, sure, but drink something somebody else made.
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Well, if you're into that whole objective critical view thing, sure. But what if you're a simple Catherine Roussel groupie?
 
originally posted by SFJoe:
originally posted by Chris Coad:

I almost always dislike hanging out with the winemaker while I'm drinking the wine. It's like sitting next to the director while you're watching the play, just makes you self-conscious of monitoring your own reactions, even if they're positive. Hang out with winemakers, sure, but drink something somebody else made.
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Well, if you're into that whole objective critical view thing, sure. But what if you're a simple Catherine Roussel groupie?
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Absolutely, if you're lucky enough to be an unreconstructed groupie it takes all the performance anxiety out of the equation. Who doesn't love some good honest gushing? There are a few directors I'd happily sit next to while the show went on. But these are, to lil ol' neurotic me, the exceptions that prove the rule.

Shouldn't you be enjoying some dinner theat(re)?
 
originally posted by Chris Coad:
I almost always dislike hanging out with the winemaker while I'm drinking the wine. It's like sitting next to the director while you're watching the play, just makes you self-conscious of monitoring your own reactions. Even if they're 100% positive, the occasion is strained by performance anxiety. Hang out with winemakers, sure, but drink something somebody else made.
Click to expand...

I have trouble understanding this approach. Shouldn't the performance anxiety be the winemaker's, if any were to be had? There are so many things you can say about wine other than "liking" it or not that an intelligent conversation about the actual drink should obviate fears of... of what? Insulting said winemaker?

What I hate, actually, is the reverse: when I just like the thing too damn much and critical nuance flies out the window. This tends to happen in Avize, for example. It's almost embarrassing to be or to be thought to be seen as a "groupie."

originally posted by Chris Coad:
dinner theat(re)?
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So, would your vision of hell be being seated between the chef and the director?
 
originally posted by Sharon Bowman:
originally posted by Chris Coad:
I almost always dislike hanging out with the winemaker while I'm drinking the wine. It's like sitting next to the director while you're watching the play, just makes you self-conscious of monitoring your own reactions. Even if they're 100% positive, the occasion is strained by performance anxiety. Hang out with winemakers, sure, but drink something somebody else made.
Click to expand...

I have trouble understanding this approach. Shouldn't the performance anxiety be the winemaker's, if any were to be had? There are so many things you can say about wine other than "liking" it or not that an intelligent conversation about the actual drink should obviate fears of... of what? Insulting said winemaker?
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One would assume a winemaker would be quite used to pouring his or her wines for a vast spectrum of people, and would be rather inured to the critical responses of someone who has no real, tangible effect on their business, assuming of course that someone isn't a personal friend or other valued confidante. It's their job, after all, not mine, and if they have performance anxiety over so simple a task it might well be that they're in the wrong business. "Insulting said winemaker" doesn't really come into it, it's simply that being scrutinized in the act of appreciation tends to change the nature of said act from a solo appreciatory into an interactive performative act. Some of us bear this much better than others. To me, it rankles. You, perhaps not so much.

It's almost embarrassing to be or to be thought to be seen as a "groupie."
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I feel quite the opposite. Life SFJoe, this seems to me to be the only true state of grace; dutiful submission without complication or fear or doubt. What more bliss can we ask for?

So, would your vision of hell be being seated between the chef and the director?
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Exactly, yes. Too many years spent in the performing arts, need the rest and peace of disengagement.
 
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