Tableside wine auctions at David Burke:
...One of his most unusual promotions is the Wine Auction at the tony David Burke Townhouse in Manhattan. Diners are handed a list of high-end wines with prices ranging from $200 to $600 struck out with red ink. The sommelier approaches the table, suggests that diners make him an offer and begins a negotiation. Wine director Bruce Yung says he sells an average of five bottles a night, meeting his reserve price or better. "It's worth a shot," says Mr. Burke of his unorthodox approach to selling fine wine. "I'm sitting on close to $200,000 worth of wine anyway, already paid for." From the WSJ.
...One of his most unusual promotions is the Wine Auction at the tony David Burke Townhouse in Manhattan. Diners are handed a list of high-end wines with prices ranging from $200 to $600 struck out with red ink. The sommelier approaches the table, suggests that diners make him an offer and begins a negotiation. Wine director Bruce Yung says he sells an average of five bottles a night, meeting his reserve price or better. "It's worth a shot," says Mr. Burke of his unorthodox approach to selling fine wine. "I'm sitting on close to $200,000 worth of wine anyway, already paid for." From the WSJ.
