originally posted by Florida Jim:
Simply put, my opinion of how to make wine and which wines are good, is not right. Its just my opinion.
So Clark fills a need; probably not for me but then, that's only because that's my choice.
Best, Jim
Jim:
Understood.
I've no interest in setting myself up as the final arbiter of what is "proper" and what is not. Winegrowing is about self-expression (when not trying to pay down bank loans), and people are free to pursue their own goals in their own ways.
My take on Clark, though, is that he's trying to have it both ways. His whole patter is geared towards mating the philosophy of minimal intervention with his pro-active, interventionist technique. The language he uses to market himself and his wares seems intentionally designed to craft an image based on terroir and tradition. He claims to be engaged in "the practical art of touching the human soul with the soul of a place by rendering its grapes into liquid music". He sells wine with back labels that read like romance novels... "the resulting wine is redolent with ethereal mystery, soulful personality, and balanced vitality, providing compelling testimony as to what motivated the Romans...". Yet his bread and butter is tinkering, and selling the tinkerer's tools to others.
Even his discussion of the background science appears to be aimed at blurring lines and confusing rather than enlightening. From the interview that started this thread we're told that "filtering out alcohol is certainly a more precise and non-invasive practice than the French practice of adding beet sugar". Last time I looked, science understood the basic workings of both practices, but had little to say about the fine points in practical application. He talks of the non-linearity of alcohol content and sensory impact (his "sweet spots") as if this is some miraculous result that flies in the face of all scientific reason. This is, of course, incorrect... what we know of the chemistry of alcohol (as pertains to wine) would in no way lead us to predict linearity.
The end result is that people are suckered in.
We get very accomplished and knowledgeable people writing about Clark and saying things like this: "he isn't advocating using technology to spoofulate wines. Seeing technology as a useful tool, he then sets about using his tool kit, which includes microoxygenation and reverse osmosis, to make more interesting and tasty wines."
I seldom use web shorthard, but, really.... WTF?
Personally I'd have fewer problems with Clark if he just said "I'm cutting edge, the face of wine production in early 21st century. I use what I use because it pleases me, and helps me make the kinds of wines I like. If that suits you (or you think it might suit you) then sit down and have a glass. If that's not what you're into then goodbye to you".
While he does this in part, he can't seem to resist the temptation, once he's got you seated and trying a glass, to convince you that up is down and down is up, and better living and a clearer expression of traditional winegrowing and terroir can be yours with a phone call and a modest per gallon surcharge and where do we back up the truck that holds the mobile unit?
Thanks for reading this far.
Cheers,