Joe Dressner
Joe Dressner
The dollar is at 1.37999 this morning. Only weeks ago we feared that it would go to 1.6 and above.
Can someone explain to me why the dollar is strengthening at this time of economic crisis?
Will this mean cheaper wine prices? Immediately, no. Importers buy futures and buy Euros in an inexact, unscientific manner. In general, whenever we buy Euros the dollar strengthens immediately afterward.
For instance, we bought a lot of Euros when the dollar went to about 1.5 figuring it wasn't going to get much better than that. Furthermore, we have inventory which was bought at a far higher rate. We spent that money already and cannot price our wines as if we bought everything at 1.3799.
Even furthermore, the New York State wine regulations mandate that we post our wholesale prices (for both the state and for out-of-state sales) over one month in advance for the beginning of the month. Let's say a container arrives today, the earliest possible revision for us would be for December 1st (it is already too late to change pricing for November as you have to do this before the first of the month). Do you imagine we know where the dollar is going to be on December 1st?
Ever further furthermore, I bring you these tidbits to show just how glamorous being ITB can be!
Can someone explain to me why the dollar is strengthening at this time of economic crisis?
Will this mean cheaper wine prices? Immediately, no. Importers buy futures and buy Euros in an inexact, unscientific manner. In general, whenever we buy Euros the dollar strengthens immediately afterward.
For instance, we bought a lot of Euros when the dollar went to about 1.5 figuring it wasn't going to get much better than that. Furthermore, we have inventory which was bought at a far higher rate. We spent that money already and cannot price our wines as if we bought everything at 1.3799.
Even furthermore, the New York State wine regulations mandate that we post our wholesale prices (for both the state and for out-of-state sales) over one month in advance for the beginning of the month. Let's say a container arrives today, the earliest possible revision for us would be for December 1st (it is already too late to change pricing for November as you have to do this before the first of the month). Do you imagine we know where the dollar is going to be on December 1st?
Ever further furthermore, I bring you these tidbits to show just how glamorous being ITB can be!