You think you've got troubles?

Jeff Grossman

Jeff Grossman
This. This! This is the product of my company's marketing department (a description of a talk we gave just recently at a big trade show):

Abstract: [customer] is poised to dominate in the banking world by deploying a broad focus on architectural enhancements, solution innovations and a future state that embraces, enhances and modernizes the questions of how to use your most strategic asset: data. The bank is undergoing a formidable roadmap that not only replaces their existing data warehouse, enhances their ability to analyze and predict, and embraces big data challenges, but also centers on the mastery of customer data and the ways to imagine interaction and growth for the future.”

Clearly, I missed the fix-pack needed for the interrogative voice, and I have no idea what that imposing roadmap might do to me someday.

It makes you want to pull your own head off.
 
Translation:

Big Data is big. We need to talk about it. Do you know anything about it?
Nope, how about you?
Nope.
Okay, let's do the write up together then.
 
So many action words! The energy is boundless, the vision expansive, the verbiage prolix. What's not to love??? Oh, it has to have meaning?

Mark Lipton
 
originally posted by Jeff Grossman:

“is poised to dominate... by deploying
    * a broad focus...
    * solution innovations and
    * a future state that
        - embraces,
        - enhances and
        - modernizes the questions...

The bank is undergoing a formidable roadmap that...
    * replaces
    * enhances... and
    * embraces big data challenges...”

They've got that triplet thing communications folks so love down to the point that they've nested it. Bravo.
 
originally posted by Steve Guattery:
originally posted by Jeff Grossman:

“is poised to dominate... by deploying
    * a broad focus...
    * solution innovations and
    * a future state that
        - embraces,
        - enhances and
        - modernizes the questions...

The bank is undergoing a formidable roadmap that...
    * replaces
    * enhances... and
    * embraces big data challenges...”

They've got that triplet thing communications folks so love down to the point that they've nested it. Bravo.

Steve,
How would that look as a Lisp expression?

Recursively yours,
Mark (Lispton)
 
"... how to use your most strategic asset: data. "

When did you get involved in this? And what is the bank doing with your data?
 
originally posted by kirk wallace:
When did you get involved in this? And what is the bank doing with your data?
I am not involved in it. I received a "look at us!" email from Marketing and decided to share the, um, er, fruits of their labors here.

As to the bank in question I do not use it and I sincerely doubt you do, either, as it is located in a Western state.
 
sorry, i was too cryptic. i didn't really mean to ask you a personal question. i was questioning the sentence switching from the [Customer] being "poised" and "deploying"to the idea of "your ... data". I assumed the writer meant that the Customer's own data (presumably about its customers) was its most strategic asset, but perhaps the idea really is that the customer is going use someone else's (who ever the audience the writer is addressing is?) data. If the Customer is the NSA or Wikileaks this would make sense.
 
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