Jeff Grossman
Jeff Grossman
This. This! This is the product of my company's marketing department (a description of a talk we gave just recently at a big trade show):
“Abstract: [customer] is poised to dominate in the banking world by deploying a broad focus on architectural enhancements, solution innovations and a future state that embraces, enhances and modernizes the questions of how to use your most strategic asset: data. The bank is undergoing a formidable roadmap that not only replaces their existing data warehouse, enhances their ability to analyze and predict, and embraces big data challenges, but also centers on the mastery of customer data and the ways to imagine interaction and growth for the future.”
Clearly, I missed the fix-pack needed for the interrogative voice, and I have no idea what that imposing roadmap might do to me someday.
It makes you want to pull your own head off.
“Abstract: [customer] is poised to dominate in the banking world by deploying a broad focus on architectural enhancements, solution innovations and a future state that embraces, enhances and modernizes the questions of how to use your most strategic asset: data. The bank is undergoing a formidable roadmap that not only replaces their existing data warehouse, enhances their ability to analyze and predict, and embraces big data challenges, but also centers on the mastery of customer data and the ways to imagine interaction and growth for the future.”
Clearly, I missed the fix-pack needed for the interrogative voice, and I have no idea what that imposing roadmap might do to me someday.
It makes you want to pull your own head off.