Nicolas Mestre
Nicolas Mestre
I'm a little perplexed by this notion of biodynamics as marketing strategy.
The majority of wine buyers in this market don't really give a shit about the agricultural aspects of grape growing. Consumers maybe even less so.
To assert that wineries are converting to BD as a marketing strategy seems far fetched. Organic I get, since that is a label familiar to the Whole Foods crowd.
Although, I use to do business with WF back in the day and would try to promote wines made from organically grown grapes, etc and the wine buyers would say: that's great and then put the wine in the appropriate regional section because they felt like very few people bought bottles from the shelves labelled "organic."
For the cost of the extra labor alone that BD entails one could just hire an advertising agency or rent out a page in a glossy magazine.
The majority of wine buyers in this market don't really give a shit about the agricultural aspects of grape growing. Consumers maybe even less so.
To assert that wineries are converting to BD as a marketing strategy seems far fetched. Organic I get, since that is a label familiar to the Whole Foods crowd.
Although, I use to do business with WF back in the day and would try to promote wines made from organically grown grapes, etc and the wine buyers would say: that's great and then put the wine in the appropriate regional section because they felt like very few people bought bottles from the shelves labelled "organic."
For the cost of the extra labor alone that BD entails one could just hire an advertising agency or rent out a page in a glossy magazine.